نقش احساس در تصمیم گیری سرمایه گذاران

نوع مقاله: علمی ترویجی

نویسنده

دانشجوی دکتری دانشگاه الزهرا (س) و عضو هیات علمی پیام نور

چکیده

این مقاله به بررسی تأثیر احساسات سرمایه‌گذار بر قیمت گذاری سهام می‌پردازد و مبانی نظری را فراهم می‌کند که به درک یافته‌های مربوط به این زمینه کمک می‌کند. این مبانی نظری با توجه به تحقیقات موجود در زمینه روان شناسی اقتصادی و تصمیم‌گیری مالی صورت گرفته است. تحقیقات مختلفی در زمینه درک تأثیر گذاری احساسات بر تصمیم‌گیری افراد، مخصوصا تحت شرایط ریسک و ابهام صورت گرفته است که در این تحقیق مورد بررسی قرار می‌گیرد. برای تجزیه و تحلیل تحقیقات موجود در مورد تأثیر احساسات سرمایه‌گذاران از مبانی تئوری روانشناسی استفاده شده است. تحقیق حاضر به بررسی این موضوع می‌پردازد که آیا تغییرات در احساساتی که توسط افراد تجربه می‌شود، بر تصمیم‌گیری سرمایه‌گذاران اثرگذار است و به الگوهای قابل پیش‌بینی در قیمت گذاری سهام منتهی می‌شود. بررسی یافته‌های مقالات داخلی و خارجی نشان می‌دهد، حالات و احساسات سرمایه‌گذاران در زمان تصمیم‌گیری درباره خرید و فروش سهام بر منطق تصمیم‌گیری آنها تأثیر بسزایی دارد. 

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

The Effect of Feeling in Decision Making of Investors

نویسنده [English]

  • Nazanin Bashiri Manesh
Ph.D. student of Al-Zahra University and associate of Payame Noor faculty
چکیده [English]

This paper surveys the research about the influence of investor feelings on stock pricing and also provides a theoretical basis that help understand the relevant findings of this area. The theoretical basis is developed with reference to research in the fields of economic psychology and decision making. Different researches in understanding how feelings affect the decision-making of individuals, especially under conditions of risk and uncertainty have been done that study in this paper. The psychology theoretical basis is applied to analyze the existing research on investor feelings. This research examines that whether variations in feelings that are widely experienced by people influence investor decision making and consequently lead to predictable patterns in stock pricing. Domestic and foreign research findings show that feeling of investors at time of buy and sell of stock can effect on decision making logic

کلیدواژه‌ها [English]

  • Decision-making؛ Emotions؛ Stock return
  • Investors
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